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Don Chalmers Ford: At the Forefront with a Do-It-Yourself Mobile App

12-time Winner of the President’s Award for Outstanding Customer Service uses its mobile app to compete and offer unbeatable deals and care 

Don Chalmers Ford in Rio Rancho, New Mexico prides itself on being at the forefront of technology. That’s one of the reasons it built a mobile app online with MobileAppLoader. In addition, the dealership was looking for something that the competition wasn’t offering.  

“We were looking for something to propel us ahead of our competitors,” says Shauna Sadler, Marketing Specialist with Don Chalmers Ford.

That “something” came in the form of a do-it-yourself mobile app.

“We have lots of people scheduling appointments through our app, and they’re searching inventory through it,” Sadler says.

The dealership uses its app in conjunction with social media. Twice a month, Don Chalmers Ford posts an announcement on Facebook that hints at a unique “app special,” offered to anyone who downloads Don Chalmers Ford’s free app from the App Stores (Apple and/or Google Play).

Twice-monthly specials are sent via Push Notifications, which arrive directly to the home screens of customers’ smart phones. Eye-catching photos and money-saving coupons drive people to Don Chalmers Ford on the slowest days of the week, which tend to be mid-week.

The process of sending Push Notifications was “easy” and “self-explanatory,” Sadler says. In fact, she sums up the whole experience of creating a mobile app online as “simple. Almost like plug and play. [MobileAppLoader’s App-in-a-Snap wizard] really walks you through everything you need.”

Sadler describes MobileAppLoader’s customer service as “just wonderful“ and “quick to respond.”

As the 12-time winner of the President’s Award for Outstanding Customer Service, Don Chalmers Ford knows a thing or two about the subject! Three times a month, the dealership hosts an event that helps customers take care of their newly purchased vehicles. During “Owners Clinics,” for example, the dealership offers its customers a dinner, prizes, as well as a variety of car-care workshops and a tour of the location. Managers and a Microsoft Sync specialist attend the event to answer questions while making customers feel at home in the dealership.

“It’s a way for us to say thank you,” Sadler says.

It’s also a good venue for telling customers about their dealership’s mobile app and describing exclusive mobile app benefits – benefits that keep Don Chalmers Ford and its customers at the forefront of technology, service, and all-around great business!

  

  

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