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Avissa Salon: Building Clientele and Community with its Affordable, Easy-to-Use Mobile App

Building a full-featured, branded mobile app online can be affordable and effective. Here is yet another success story. 

When Wolverines and Eagles need a haircut, facial, wax and threading … or simply a home away from home to celebrate Fridays, holidays, and good times… they come to Avissa Salon in Ann Arbor, MI.

This fall, Avissa Salon used its Mobile App from MobileAppLoader to welcome Wolverine and Eagle students back to town. The salon, which is located near the campuses of the University of Michigan and Eastern Michigan University, sent colorful push notifications with invitations to happy hours and a client appreciation event. In the past, it has announced salon specials, discounts, and even New Year's parties.

“We use push notifications every two weeks, and we get a lot of response,” says Makan Lajevardi, who founded Avissa Salon in 2012. Two of its Push Notifications (sent directly to clients’ phones) are displayed below:

 

Customers also book appointments through the app, which Mr. Lajevardi describes as “very affordable and very easy… I have never had any problems with our App. MobileAppLoader is a great company to work with, and I’ve referred several people to it. They have apps that meet the needs of the salon industry.”

To publicize Avissa Salon’s app and to encourage people to download it, Mr. Lajevardi has offered clients a “Complementary Eyebrow Waxing.”

He acknowledges that mobile apps come with a millennium “cool factor.” They also facilitate cool causes. Salon Avissa uses its app to promote events benefitting the community, like Mott’s Children’s Hospital in Ann Arbor.

“It’s perfect,” he says. “I simply send out a push notification to let people know what’s taking place, and a lot of people respond."

VALUABLE, VISIBLE Mobile Apps for Hair Salons, Spas, Auto Dealerships, Schools … Have a business or organization? Mobile Apps help you reach your targeted market.

If your business or organization has a mobile web site, that’s a good start – but here’s why you also need a real Mobile App. We’re not talking about web apps. Those are shortcuts, and they’ll shortchange your marketing investment.

We’re referring to a mobile application that can send Push Notifications (announcements, alerts, mobile coupons) directly to your customers’ phones and tablets. Those kind of mobile apps make all the difference.

When customers download a web app, it sits on their home screens until they forget about it. Apps with Push Notifications, on the other hand, drive customer engagement because they have built-in VALUE. Sending push notifications with coupons and news, for example, makes your app not only visible but also highly relevant.

Near Me Alerts are special geo-based notifications that are sent automatically whenever existing or potential customers with your app come within a pre-determined proximity of your store. It “pings” customers with information about daily specials, a drop-in deal – whatever you want. The key is: Keep your mobile app VISIBLE and keep it VALUABLE. Push Notifications (and Near Me Alert capability) do both.

Below are examples showing how hair salons, spas, automotive dealerships, schools and other types of businesses use MobileAppLoader's affordable, easy-to-build and easy-to-use mobile apps to promote business. To buy one – affordably – for your business, click here.

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