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Don Chalmers Ford: At the Forefront with a Do-It-Yourself Mobile App

12-time Winner of the President’s Award for Outstanding Customer Service uses its mobile app to compete and offer unbeatable deals and care 

Don Chalmers Ford in Rio Rancho, New Mexico prides itself on being at the forefront of technology. That’s one of the reasons it built a mobile app online with MobileAppLoader. In addition, the dealership was looking for something that the competition wasn’t offering.  

“We were looking for something to propel us ahead of our competitors,” says Shauna Sadler, Marketing Specialist with Don Chalmers Ford.

That “something” came in the form of a do-it-yourself mobile app.

“We have lots of people scheduling appointments through our app, and they’re searching inventory through it,” Sadler says.

The dealership uses its app in conjunction with social media. Twice a month, Don Chalmers Ford posts an announcement on Facebook that hints at a unique “app special,” offered to anyone who downloads Don Chalmers Ford’s free app from the App Stores (Apple and/or Google Play).

Twice-monthly specials are sent via Push Notifications, which arrive directly to the home screens of customers’ smart phones. Eye-catching photos and money-saving coupons drive people to Don Chalmers Ford on the slowest days of the week, which tend to be mid-week.

The process of sending Push Notifications was “easy” and “self-explanatory,” Sadler says. In fact, she sums up the whole experience of creating a mobile app online as “simple. Almost like plug and play. [MobileAppLoader’s App-in-a-Snap wizard] really walks you through everything you need.”

Sadler describes MobileAppLoader’s customer service as “just wonderful“ and “quick to respond.”

As the 12-time winner of the President’s Award for Outstanding Customer Service, Don Chalmers Ford knows a thing or two about the subject! Three times a month, the dealership hosts an event that helps customers take care of their newly purchased vehicles. During “Owners Clinics,” for example, the dealership offers its customers a dinner, prizes, as well as a variety of car-care workshops and a tour of the location. Managers and a Microsoft Sync specialist attend the event to answer questions while making customers feel at home in the dealership.

“It’s a way for us to say thank you,” Sadler says.

It’s also a good venue for telling customers about their dealership’s mobile app and describing exclusive mobile app benefits – benefits that keep Don Chalmers Ford and its customers at the forefront of technology, service, and all-around great business!

  

  

VALUABLE, VISIBLE Mobile Apps for Hair Salons, Spas, Auto Dealerships, Schools … Have a business or organization? Mobile Apps help you reach your targeted market.

If your business or organization has a mobile web site, that’s a good start – but here’s why you also need a real Mobile App. We’re not talking about web apps. Those are shortcuts, and they’ll shortchange your marketing investment.

We’re referring to a mobile application that can send Push Notifications (announcements, alerts, mobile coupons) directly to your customers’ phones and tablets. Those kind of mobile apps make all the difference.

When customers download a web app, it sits on their home screens until they forget about it. Apps with Push Notifications, on the other hand, drive customer engagement because they have built-in VALUE. Sending push notifications with coupons and news, for example, makes your app not only visible but also highly relevant.

Near Me Alerts are special geo-based notifications that are sent automatically whenever existing or potential customers with your app come within a pre-determined proximity of your store. It “pings” customers with information about daily specials, a drop-in deal – whatever you want. The key is: Keep your mobile app VISIBLE and keep it VALUABLE. Push Notifications (and Near Me Alert capability) do both.

Below are examples showing how hair salons, spas, automotive dealerships, schools and other types of businesses use MobileAppLoader's affordable, easy-to-build and easy-to-use mobile apps to promote business. To buy one – affordably – for your business, click here.

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