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Don Chalmers Ford: At the Forefront with a Do-It-Yourself Mobile App

12-time Winner of the President’s Award for Outstanding Customer Service uses its mobile app to compete and offer unbeatable deals and care 

Don Chalmers Ford in Rio Rancho, New Mexico prides itself on being at the forefront of technology. That’s one of the reasons it built a mobile app online with MobileAppLoader. In addition, the dealership was looking for something that the competition wasn’t offering.  

“We were looking for something to propel us ahead of our competitors,” says Shauna Sadler, Marketing Specialist with Don Chalmers Ford.

That “something” came in the form of a do-it-yourself mobile app.

“We have lots of people scheduling appointments through our app, and they’re searching inventory through it,” Sadler says.

The dealership uses its app in conjunction with social media. Twice a month, Don Chalmers Ford posts an announcement on Facebook that hints at a unique “app special,” offered to anyone who downloads Don Chalmers Ford’s free app from the App Stores (Apple and/or Google Play).

Twice-monthly specials are sent via Push Notifications, which arrive directly to the home screens of customers’ smart phones. Eye-catching photos and money-saving coupons drive people to Don Chalmers Ford on the slowest days of the week, which tend to be mid-week.

The process of sending Push Notifications was “easy” and “self-explanatory,” Sadler says. In fact, she sums up the whole experience of creating a mobile app online as “simple. Almost like plug and play. [MobileAppLoader’s App-in-a-Snap wizard] really walks you through everything you need.”

Sadler describes MobileAppLoader’s customer service as “just wonderful“ and “quick to respond.”

As the 12-time winner of the President’s Award for Outstanding Customer Service, Don Chalmers Ford knows a thing or two about the subject! Three times a month, the dealership hosts an event that helps customers take care of their newly purchased vehicles. During “Owners Clinics,” for example, the dealership offers its customers a dinner, prizes, as well as a variety of car-care workshops and a tour of the location. Managers and a Microsoft Sync specialist attend the event to answer questions while making customers feel at home in the dealership.

“It’s a way for us to say thank you,” Sadler says.

It’s also a good venue for telling customers about their dealership’s mobile app and describing exclusive mobile app benefits – benefits that keep Don Chalmers Ford and its customers at the forefront of technology, service, and all-around great business!

  

  

It’s Not Too Early to Think about Thanksgiving, Christmas, Hanukkah…

MobileAppLoader reveals how building mobile apps for your business will help you ring in the $$$ this holiday season. 

I’m willing to bet that your corner drugstore has been showcasing racks of Halloween costumes for weeks. Its candy shelves are probably stocked with buy-in-bulk bags of Kit Kats and Milky Ways.

Scary? 

Even scarier is the thought of missing a chance to maximize revenues. The winter holidays may seem far off, but Mobile Apps for your business can help you ring in the $$$ in the days leading up to the busiest shopping time of the year. 

It’s easy. A do-it-yourself (DIY) Mobile App by MobileAppLoader offers many customer-friendly features, designed to boost your revenues in the months before – and beyond – Thanksgiving, Christmas, New Years…

Take a look:

Send push notifications directly to customers’ phones to announce:

PRE-HOLIDAY TEST DRIVES – Automotive dealerships! Entice customers with a steaming cup of hot apple cider and a spin in the latest arrival to your lot. You can also announce holiday financing deals and special customer care initiatives, like winter tire installation or child seat installation. 

HOLIDAY APP RAFFLES – Customers who download your app are immediately entered into a raffle. Winners announced via a Push Notification. (See Cody and Company Salon)

TOY DRIVES, FOOD DRIVES, BLOOD DRIVES – Show customers that you belong to their local community by sending push notifications to promote charitable activities benefitting local causes. 

EXERCISE and WEIGHT LOSS PROGRAMS – Are you a personal trainer or local gym? Encourage your clients to feel good and look great this year (and next) by taking advantage of a 2013/2014 discount on training. Use your app to build communication and camaraderie among boot camp participants. 

HAIR CARE, SKIN CARE, NAIL TREATMENTS – Some beauty transformations happen overnight. Some in an hour. Others require multiple visits. Use Push Notifications to let your clientele know about deals on products and services that will make them look and feel great this holiday season.

CUSTOMER APPRECIATION EVENTS, HAPPY HOURS, OPEN HOUSES – Don’t be a Scrooge. Celebrate the holiday season by tossing a party for your customers; invite them via a Push Notification.

FREE STUFF – Use push notifications to let your customers know that “Santa” has left them a gift at your store. They just have to drop by, say hi, and claim it.

LOYALTY CARDS
Use your App’s digital loyalty card to help customers accumulate points toward a holiday purchase. MobileAppLoader offers you easy, seamless flexibility to spearhead any loyalty program you choose. For accuracy and convenience, each “point” is time-stamped. Here are a few examples: 

- Buy 3 Aveda hair products and get 50% off our holiday manicure/pedicure.

- Accumulate 20 loyalty card points and get your next oil change free.

- Purchase 10 cups of coffee and the omelet’s on us!

- Attend 20 consecutive exercise sessions and get your 21st session free.

APPOINTMENT SCHEDULING: Make it easy! Holiday time is a busy time for you and your customers. Make it faster, easy, and unforgettable by establishing your presence an App and letting your customers book an appointment with it.

Avissa Salon: Building Clientele and Community with its Affordable, Easy-to-Use Mobile App

Building a full-featured, branded mobile app online can be affordable and effective. Here is yet another success story. 

When Wolverines and Eagles need a haircut, facial, wax and threading … or simply a home away from home to celebrate Fridays, holidays, and good times… they come to Avissa Salon in Ann Arbor, MI.

This fall, Avissa Salon used its Mobile App from MobileAppLoader to welcome Wolverine and Eagle students back to town. The salon, which is located near the campuses of the University of Michigan and Eastern Michigan University, sent colorful push notifications with invitations to happy hours and a client appreciation event. In the past, it has announced salon specials, discounts, and even New Year's parties.

“We use push notifications every two weeks, and we get a lot of response,” says Makan Lajevardi, who founded Avissa Salon in 2012. Two of its Push Notifications (sent directly to clients’ phones) are displayed below:

 

Customers also book appointments through the app, which Mr. Lajevardi describes as “very affordable and very easy… I have never had any problems with our App. MobileAppLoader is a great company to work with, and I’ve referred several people to it. They have apps that meet the needs of the salon industry.”

To publicize Avissa Salon’s app and to encourage people to download it, Mr. Lajevardi has offered clients a “Complementary Eyebrow Waxing.”

He acknowledges that mobile apps come with a millennium “cool factor.” They also facilitate cool causes. Salon Avissa uses its app to promote events benefitting the community, like Mott’s Children’s Hospital in Ann Arbor.

“It’s perfect,” he says. “I simply send out a push notification to let people know what’s taking place, and a lot of people respond."

VALUABLE, VISIBLE Mobile Apps for Hair Salons, Spas, Auto Dealerships, Schools … Have a business or organization? Mobile Apps help you reach your targeted market.

If your business or organization has a mobile web site, that’s a good start – but here’s why you also need a real Mobile App. We’re not talking about web apps. Those are shortcuts, and they’ll shortchange your marketing investment.

We’re referring to a mobile application that can send Push Notifications (announcements, alerts, mobile coupons) directly to your customers’ phones and tablets. Those kind of mobile apps make all the difference.

When customers download a web app, it sits on their home screens until they forget about it. Apps with Push Notifications, on the other hand, drive customer engagement because they have built-in VALUE. Sending push notifications with coupons and news, for example, makes your app not only visible but also highly relevant.

Near Me Alerts are special geo-based notifications that are sent automatically whenever existing or potential customers with your app come within a pre-determined proximity of your store. It “pings” customers with information about daily specials, a drop-in deal – whatever you want. The key is: Keep your mobile app VISIBLE and keep it VALUABLE. Push Notifications (and Near Me Alert capability) do both.

Below are examples showing how hair salons, spas, automotive dealerships, schools and other types of businesses use MobileAppLoader's affordable, easy-to-build and easy-to-use mobile apps to promote business. To buy one – affordably – for your business, click here.

Ancient Wisdom & Modern Marketing: "Thread and Sugar" uses mobile Apps to promote a healthier path to beauty

Thread and Sugar is the only organic, full-service salon in California’s Central Valley. Located in Fresno, it offers what owner Maysoon Salah describes as an eco-friendly, safer alternative. The salon experience at Thread and Sugar is all-natural, featuring organic hair coloring, facials, manicures, pedicures, hair removal and more…

“I don’t think women should be subjecting themselves to toxic beauty,” Salah says. “We shouldn’t have to contaminate ourselves to look good.”

As a girl, Salah spent many years growing up in Amnan, Jordan, where she learned the ancient techniques of all-natural hair removal, including threading and sugaring, which have been used to beautify women since the time of Cleopatra.

Inspiration to start her own full-service salon began years later in the United States, when she was pregnant. Salah remembers entering different beauty salons for manicures and pedicures and feeling overcome by the fumes. She always tried to sit by an open door or window. Nevertheless, the experience felt unhealthy.

“It’s not healthy for the clients or the workers. I wanted to create a safer option,” she says.

In June 2009, Salah opened Thread and Sugar by drawing on her passion for healthy living and her experiences in Jordan – where woman largely make their own beauty products with natural, organic ingredients. At Thread and Sugar, Salah and her team make 80 percent of the beauty products they use on their clients.

Although some of her organic beauty solutions come from ancient sources of wisdom, Salah’s marketing strategy is ultra-modern. Thread and Sugar has a sleek, “chill,” yet invigorating web site http://www.threadandsugar.com/. Salah has a blog, newsletter and now uses a mobile App to connect with her customers.

“I want to make sure I’m connected in every way possible,” she says. “A mobile App is another method of keeping my clients updated.”

Salah says that while her newsletters often remain unopened – stuck in clients’ inboxes – push notifications, which she sends via her mobile App, are impossible to miss.

“My mobile App can send announcements that arrive to my clients’ phones directly. Whether or not they want to take advantage of the special we’re offering, they see the notification and it creates a buzz,” she says.

Betty Cheema, a spa client, says: “Thread and Sugar’s mobile App is a great tool that fits mylifestyle perfectly. I get all the daily specials directly to my phone, so I never miss out. I love using their mobile App.”

Built by MobileAppLoader.com, the App has proven helpful in boosting customer loyalty, and it provides an appointment-scheduling feature that creates a convenient way for clients to correspond with Salah, too.

“I can set up appointments instantly, without any hassle,” Cheema adds.

According to Salah, being on top of new technology and communication trends is important: “In this economy, if you don’t have things like a mobile App, you’re definitely hurting yourself. You have to stay ahead of your competition, and mobile Apps help.”

 

Father’s Day, Mother’s Day & Do It Yourself Mobile Apps

This Mother’s Day, auto dealerships sent Push Notifications with announcements of specials for moms. Send a shout out to your clientele of dads this Father’s Day with Push Notifications, enabled by easy & affordable, do-it-yourself Mobile Apps from www.MobileAppLoader.com. See how easy & affordable it is by visiting: 

http://mobileapploader.com/myapp/notificationlearn.aspx

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