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Love’N Spoonfuls: Frozen Yogurt and Smoothies

Mobile App helps spread the word about a happy, healthy local hangout


Cherie Dercqu is happy to bring healthy to her hometown of Pittsburgh, PA. As co-owner of Love’N Spoonfuls, she enjoys providing a fun, colorful gathering place for families and friends to meet and eat wholesome frozen yogurt and smoothies.

“I am from this community,” Cherie says. “It’s a great family community, and Love’N Spoonfuls really wants to be a part of it.”

To that end, Cherie and her business partners purchased a mobile app from MobileAppLoader. Their app helps them reach out to many hundreds of people in the community in order to announce yummy new yogurt flavors, special holiday treats and discounts

“It’s a cool way of reaching out to kids, especially,” she says. “They always have their phones in their faces.”

They have also used their mobile app to announce community fundraisers, spearheaded to raise money for survivors and heroes of a tragedy involving violence at a nearby school.

Cherie says that she is not the most technical person in their world but nevertheless finds her mobile app easy to use. In fact, she has recommended MobileAppLoader to other businesspeople.

“Prices are very reasonable, and it has everything we were looking for,” she says.

Below: Some Push Notifications/Near Me Alerts sent by Love’N Spoonfuls to hundreds of App users:

  

   

   

PetDocks: Smart Rx for Smart Phones: Veterinary hospital uses Mobile App to connect with human and pet clientele

Whenever there’s a recall on pet food, the clients of PetDocks Veterinary Hospital are among the first people to know.

Dr. Todd Worrell – who owns PetDocks with his wife, Dr. Allison Arnoult – use their Mobile App to send alerts (called Push Notifications) that could make the difference between life and death.

“People might not get that info any other way,” Dr. Worrell says.

Graduates of the University of Georgia College of Veterinary Medicine, the husband/wife duo established PetDocks as a family-run business in Morehead City, North Carolina in 2000. The doctors and their staff of 12 cater to a patient-base of cats, dogs, and other small animals, like ferrets, rodents and reptiles, including exotics, like iguanas and bearded dragons.

“We’re pretty well-rounded,” Dr. Worrell says.

Well-rounded is a good way to describe his marketing strategy too. In addition to using his Mobile App, Dr. Worrell employs Facebook, Twitter, Pinterest, the Yellow Pages and – of course – word of mouth to publicize his veterinary hospital. He also has a 15-minute weekly spot on a local radio station.

His mobile app is the marketing tool that sets him apart, Dr. Worrell says.

“When I came across MobileAppLoader, I wasn’t in the market for a mobile app. But I went to the web site, and it became pretty obvious that an App would be something unique our clients could receive from us, and it was really very easy to design.”

Push Notifications – sent directly to clients’ smart phones – are by far the App’s biggest benefit, according to Dr. Worrell. In addition to alerting people to food recalls, he has sent push notifications with photos of kittens needing adoption. But another advantage of his mobile app is its visibility. The icon – which bears the PetDocks logo – lives on the home screens clients’ phones. Whether or not they always use it, they nevertheless always see it, keeping the PetDocks’ brand top-of-mind:

“Having a nice, easy-to-see icon on their phones – along with push notifications – enables us to connect with our clients between their semi-annual visits,” Dr. Worrell says. “It extends the contact we have with them.”

Dr. Worrell gets frequent comments from clients who’ve received alerts to their phones.

“I know it’s reaching people, and they’re paying attention,” he says. “For me, it’s great knowing we can connect with people that way.” 

Alice Inoue: A Star Shares her Light (with help from her new mobile App)

by Ruth Littmann, MobileAppLoader

Alice Inoue, Chief Inspirational Officer (CIO) of Alice Inoue Life Guidance

As a popular news anchor and TV personality, Alice Inoue was a star, who later turned to the stars for help establishing her own business: Alice Inoue Life Guidance.

“Every day, I was filming something for TV,” she says of her former life in broadcasting.

In addition to anchoring the bilingual Japan TV News, Ms. Inoue hosted her own show, sponsored by top names like Nike, Polo and Ralph Lauren.

One afternoon in 1999, a co-worker suggested she consult an astrologer. Just for fun, Ms. Inoue did, and the astrologer predicted that her life would “go in a different direction” in April 2001.

It did.

But Ms. Inoue didn’t believe the astrologer’s prediction at the time. “I was at the top of my career,” she says. “I thought to myself: How could it be true?” After her appointment with the astrologer, she recorded the prediction in her Palm Pilot – just for laughs – and promptly forgot about it.

Fast forward to early 2001:  Sponsorship was on the decline. Ms. Inoue remembers entering the TV studio in early April. Her boss greeted her solemnly and said the company had been sold. Her show was discontinued.

“He advised me to walk down the street to the unemployment office...”

She did. While waiting in line, Ms. Inoue took out her Palm Pilot and happened upon the prediction she had recorded – just for laughs – nearly two years before.

“My clients and I have really been enjoying it...It’s so easy to use and create."

Waves of shock washed over her. Incredulous but energized, she headed directly to the nearest bookstore, where she purchased books on astrology, life cycles, psychology, and life guidance. She studied all dimensions of her newfound fascination and became Chief Inspirational Officer (CIO) of Alice Inoue Life Guidance.

Now, the former TV star’s mission is to inspire, guide and empower other people through astrology, feng shui and spirituality. She has written multiple books, produced DVDs, she pens a newspaper column, meets with clients in person and over the phone, and these days – rather than working in TV studios – Ms. Inoue is invited by news people for interviews featuring the insights she has gleaned through years of study, experience and inspired living.

“The most rewarding aspect of what I do is helping people understand that what happens to them is not haphazard. There is meaning to their lives, and challenges can help them arrive at a better place,” she says.

One recent Friday afternoon, a client was running late. He arrived to Ms. Inoue’s office and blurted out:

“You need an App!”

To which Ms. Inoue responded: “What’s an App?”

The client, who had lost Ms. Inoue’s phone number and felt altogether frazzled en route to her office, explained that mobile Apps are like a “one-stop shop,” instantly providing access to business’s contact information and services – and Apps are easy to access because they exist on the home screens of users’ cell phones.

Ms. Inoue discovered MobileAppLoader and created an affordable, feature-rich App with all of her contact information, links to her web site and blog, along with the ability to send Push Notifications (instant messages with text and images).

This is one example of a Push Notification that Alice Inoue sends users of her mobile App.

“My clients and I have really been enjoying it,” she says. “It’s so easy to use and create. What I’ve found to be the most amazing thing is that even a small business can afford to do it.”

Her favorite App feature?

“Push notifications,” she says. “They provide a way for me to connect with people. Emails are so often missed, but my clients see the notifications ...

“People are downloading the App and telling me how neat and how professional it looks,” Ms. Inoue says.

Describing herself as “not a technical person,” Ms. Inoue nevertheless says that the process of building an App was simple. Even getting the requisite developer’s license from Apple was a snap.

“I’m very proud. I tell people I’m a licensed Apple developer,” she laughs, and referring to MobileAppLoader she adds: “The people there are so fast and helpful.”

Which is, perhaps, where the stars of both business align: Just as Ms. Inoue’s mission is to empower her clients with tools for making the most of life’s opportunities, so too does MobileAppLoader provide Apps for helping businesses reach ever-greater levels of success by reaching out to their own stars – their customers.

 

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