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VALUABLE, VISIBLE Mobile Apps for Hair Salons, Spas, Auto Dealerships, Schools … Have a business or organization? Mobile Apps help you reach your targeted market.

If your business or organization has a mobile web site, that’s a good start – but here’s why you also need a real Mobile App. We’re not talking about web apps. Those are shortcuts, and they’ll shortchange your marketing investment.

We’re referring to a mobile application that can send Push Notifications (announcements, alerts, mobile coupons) directly to your customers’ phones and tablets. Those kind of mobile apps make all the difference.

When customers download a web app, it sits on their home screens until they forget about it. Apps with Push Notifications, on the other hand, drive customer engagement because they have built-in VALUE. Sending push notifications with coupons and news, for example, makes your app not only visible but also highly relevant.

Near Me Alerts are special geo-based notifications that are sent automatically whenever existing or potential customers with your app come within a pre-determined proximity of your store. It “pings” customers with information about daily specials, a drop-in deal – whatever you want. The key is: Keep your mobile app VISIBLE and keep it VALUABLE. Push Notifications (and Near Me Alert capability) do both.

Below are examples showing how hair salons, spas, automotive dealerships, schools and other types of businesses use MobileAppLoader's affordable, easy-to-build and easy-to-use mobile apps to promote business. To buy one – affordably – for your business, click here.

Hair ... and Here!

Salon DARIN uses Mobile App to connect with customers wherever they are. 

Darren Reitberg was leafing through a salon industry trade magazine when he saw an article featuring a hair stylist and her Mobile App. The article caught his eye for two reasons:

1. That stylist was the very person who encouraged Darren to enter the salon industry.

2. He wanted a Mobile App but thought it would be too expensive.

Buying one from MobileAppLoader proved otherwise. As the owner of

Salon DARIN in Monroe, Connecticut, Darren Reitberg discovered that Mobile Apps can be extremely affordable, effective and easy
to use.

“Updating information – like changing our hours – on my app it is easier than updating them on Facebook,” he says.

For starters, Darren purchased an iPhone app. Later, he purchased one for Android phones, too. He says the app acts like a bookmark on his customers’ mobile phones, a reminder of where they’ve been and where they’ll return.

“Customers like using my app,” he says. “They ask for appointments through it and enjoy having my phone number and email right there in front of them.”

The salon sends different types of Push Notifications. Some pique customers’ interest with riddles and the promise of a reward. Others serve to simply say “Hello. We’re here,” Darren says.

He enjoys talking about his app with other stylists at educational events. As for his own personal use, he employs its snappy QR Code scanner.

In this day of digital & mobile everything, the business side of running a salon has reached far beyond an appointment book and computer.

“Keeping up with technology is extremely important,” Darren says. MobileAppLoader makes it easy. 

Pennsylvania Dealership Keeps Pace with Technology

Do-It-Yourself Mobile Apps keep car customers informed and coming back.
 
As the Internet Director for Faulkner-Ciocca Chevrolet, Mike Myers knows the importance of keeping up with the latest technology.

“It used to be that if a company didn’t have a fax machine, it was behind the times. If it didn’t have voicemail, a computer and a web site, it was behind. These days, if you’re a legitimate company, you also need a Mobile App. It gives your dealership credibility.”
    
Faulkner-Ciocca Chevrolet purchased its mobile app for the iPhone, iPad and Android phones from MobileAppLoader, the very first online, do-it-yourself app builder worldwide (continued below).


 
“Our mobile app is a resource for customers to connect with us,” says Mike. “It’s not just a generic marketing tool. It offers us a specific way to explain to our customers who we are, and our customers choose to download our app because they think it’s cool. It has a lot of good features on it.”

Features most popular with FC Chevy’s customers are:
 
Service Appointment Scheduling
Local Gas Prices
Browsing Inventory
Social Aspects - like receiving notifications about specials and special events at the dealership
 
Mike says that notifications, which arrive directly to customers’ phone screens, help drive customer retention.

“Notifications aren’t just mass emails. We use them to give our customers information they can use. Customer retention is a big one. Our app brings customers back into the store,” he says.

Mike especially likes the geo-based notification feature, which automatically sends customers a notification when they drive within a certain radius of another location. He admits the dealership uses notifications to inform customers, not exactly to sell cars. Recent notifications have announced money-saving specials on parts and services, special holiday hours, a new collision center that will open across from the dealership this April, and a link to a new web page, where customers can log reviews.

“We don’t use the app as a hard sell,” Mike explains. “We use it to give customers information they’ll find helpful.”
Faulkner-Ciocca Chevrolet is very involved in its hometown community of Quakertown, PA, where the 35-year-old dealership supports organizations like local schools, sports teams, and emergency services.

With its state-of-the-art mobile app from MobileAppLoader, the dealership also plans to send notifications to promote grassroots activities and causes it supports.

“We’ll send notifications about different events going on right here at the store,” he says.
 
To see the FCChevy app in the App Store, click on:
https://itunes.apple.com/app/id337988261
 
To see the FCChevy app in Google Play, click on:
https://play.google.com/store/apps/details?id=com.mobileapploader.aid218197&hl=en_GB

PetDocks: Smart Rx for Smart Phones: Veterinary hospital uses Mobile App to connect with human and pet clientele

Whenever there’s a recall on pet food, the clients of PetDocks Veterinary Hospital are among the first people to know.

Dr. Todd Worrell – who owns PetDocks with his wife, Dr. Allison Arnoult – use their Mobile App to send alerts (called Push Notifications) that could make the difference between life and death.

“People might not get that info any other way,” Dr. Worrell says.

Graduates of the University of Georgia College of Veterinary Medicine, the husband/wife duo established PetDocks as a family-run business in Morehead City, North Carolina in 2000. The doctors and their staff of 12 cater to a patient-base of cats, dogs, and other small animals, like ferrets, rodents and reptiles, including exotics, like iguanas and bearded dragons.

“We’re pretty well-rounded,” Dr. Worrell says.

Well-rounded is a good way to describe his marketing strategy too. In addition to using his Mobile App, Dr. Worrell employs Facebook, Twitter, Pinterest, the Yellow Pages and – of course – word of mouth to publicize his veterinary hospital. He also has a 15-minute weekly spot on a local radio station.

His mobile app is the marketing tool that sets him apart, Dr. Worrell says.

“When I came across MobileAppLoader, I wasn’t in the market for a mobile app. But I went to the web site, and it became pretty obvious that an App would be something unique our clients could receive from us, and it was really very easy to design.”

Push Notifications – sent directly to clients’ smart phones – are by far the App’s biggest benefit, according to Dr. Worrell. In addition to alerting people to food recalls, he has sent push notifications with photos of kittens needing adoption. But another advantage of his mobile app is its visibility. The icon – which bears the PetDocks logo – lives on the home screens clients’ phones. Whether or not they always use it, they nevertheless always see it, keeping the PetDocks’ brand top-of-mind:

“Having a nice, easy-to-see icon on their phones – along with push notifications – enables us to connect with our clients between their semi-annual visits,” Dr. Worrell says. “It extends the contact we have with them.”

Dr. Worrell gets frequent comments from clients who’ve received alerts to their phones.

“I know it’s reaching people, and they’re paying attention,” he says. “For me, it’s great knowing we can connect with people that way.” 

Jean Marie Salon: Wellness from Within

Mobile apps keep guests in the know about services, new products, and yoga ... Yes, yoga.

“We’re all about wellness,” says Angie Tomky, the owner of Jean Marie Salon in Lockport, IL.

Wellness for her customers is Angie’s mission, and it seems to be her Karma, too. Since opening the salon in 2007, her business has thrived, growing from three stylists to more than 16 employees.

“We’ve really come a long way,” she says.

A certified Aveda salon, Jean Marie caters to the whole person with organic, plant-based solutions that provide a healthy adventure into relaxation. Guests receive shampoos in dimmed lighting with scalp and neck messages. They enjoy the warmth of heated pillows and towels while light music plays in the background.

“It’s very pampering,” Angie says.

The salon also offers yoga – something unique for a hair salon – but in perfect harmony with Jean Marie’s mission. The classes take place in a dedicated yoga room, providing guests with a quiet venue for relaxation and mental reflection.

“It’s also wellness ... from the inside out,” Angie says.

In addition to hairstyling, nail care, make-up and facials, the salon has educational sessions that train guests on styling techniques.

“It’s very important that our guests can go back and repeat the look they received in our store. Teaching them the techniques makes them feel better about their hair,” Angie says. “Education is part of our passion for bringing wellness into people lives.”

This passion extends to the broader community, too. The salon raises funds for cancer research and offers Annual Cancer Survivor Days, during which survivors get salon services for free.

When it comes to running a healthy business, Angie stays true to her holistic approach.

“Technology is huge,” she says. “You have to get with tech – or get left behind. These days, you have to be active on all fronts because everyone uses something different.”

So in addition to using newspapers and online venues like a website and Facebook, Angie employs a mobile app from MobileAppLoader.

“When we send out Push Notifications, we get instant results,” she says.

Push Notifications range from announcements of styling lessons to yoga classes to specials on pedicures and new products.

“My guests are loving it,” Angie says.

Promoting the app is easy. There’s picture of it on the salon’s Facebook page. Stylists always mention it to their guests, who are quick to download it to receive special app-exclusive discounts.

“Nowadays, people are so busy,” Angie says. “The mobile app puts our information in the palm of their hands. It’s very convenient for them – and the more convenient something is for a customer, the more response a business is going to receive.”

 

A gallery of Push Notifications from Jean Marie Salon below.
To build a Mobile App for your business,
click here:

 

Ancient Wisdom & Modern Marketing: "Thread and Sugar" uses mobile Apps to promote a healthier path to beauty

Thread and Sugar is the only organic, full-service salon in California’s Central Valley. Located in Fresno, it offers what owner Maysoon Salah describes as an eco-friendly, safer alternative. The salon experience at Thread and Sugar is all-natural, featuring organic hair coloring, facials, manicures, pedicures, hair removal and more…

“I don’t think women should be subjecting themselves to toxic beauty,” Salah says. “We shouldn’t have to contaminate ourselves to look good.”

As a girl, Salah spent many years growing up in Amnan, Jordan, where she learned the ancient techniques of all-natural hair removal, including threading and sugaring, which have been used to beautify women since the time of Cleopatra.

Inspiration to start her own full-service salon began years later in the United States, when she was pregnant. Salah remembers entering different beauty salons for manicures and pedicures and feeling overcome by the fumes. She always tried to sit by an open door or window. Nevertheless, the experience felt unhealthy.

“It’s not healthy for the clients or the workers. I wanted to create a safer option,” she says.

In June 2009, Salah opened Thread and Sugar by drawing on her passion for healthy living and her experiences in Jordan – where woman largely make their own beauty products with natural, organic ingredients. At Thread and Sugar, Salah and her team make 80 percent of the beauty products they use on their clients.

Although some of her organic beauty solutions come from ancient sources of wisdom, Salah’s marketing strategy is ultra-modern. Thread and Sugar has a sleek, “chill,” yet invigorating web site http://www.threadandsugar.com/. Salah has a blog, newsletter and now uses a mobile App to connect with her customers.

“I want to make sure I’m connected in every way possible,” she says. “A mobile App is another method of keeping my clients updated.”

Salah says that while her newsletters often remain unopened – stuck in clients’ inboxes – push notifications, which she sends via her mobile App, are impossible to miss.

“My mobile App can send announcements that arrive to my clients’ phones directly. Whether or not they want to take advantage of the special we’re offering, they see the notification and it creates a buzz,” she says.

Betty Cheema, a spa client, says: “Thread and Sugar’s mobile App is a great tool that fits mylifestyle perfectly. I get all the daily specials directly to my phone, so I never miss out. I love using their mobile App.”

Built by MobileAppLoader.com, the App has proven helpful in boosting customer loyalty, and it provides an appointment-scheduling feature that creates a convenient way for clients to correspond with Salah, too.

“I can set up appointments instantly, without any hassle,” Cheema adds.

According to Salah, being on top of new technology and communication trends is important: “In this economy, if you don’t have things like a mobile App, you’re definitely hurting yourself. You have to stay ahead of your competition, and mobile Apps help.”

 

Alice Inoue: A Star Shares her Light (with help from her new mobile App)

by Ruth Littmann, MobileAppLoader

Alice Inoue, Chief Inspirational Officer (CIO) of Alice Inoue Life Guidance

As a popular news anchor and TV personality, Alice Inoue was a star, who later turned to the stars for help establishing her own business: Alice Inoue Life Guidance.

“Every day, I was filming something for TV,” she says of her former life in broadcasting.

In addition to anchoring the bilingual Japan TV News, Ms. Inoue hosted her own show, sponsored by top names like Nike, Polo and Ralph Lauren.

One afternoon in 1999, a co-worker suggested she consult an astrologer. Just for fun, Ms. Inoue did, and the astrologer predicted that her life would “go in a different direction” in April 2001.

It did.

But Ms. Inoue didn’t believe the astrologer’s prediction at the time. “I was at the top of my career,” she says. “I thought to myself: How could it be true?” After her appointment with the astrologer, she recorded the prediction in her Palm Pilot – just for laughs – and promptly forgot about it.

Fast forward to early 2001:  Sponsorship was on the decline. Ms. Inoue remembers entering the TV studio in early April. Her boss greeted her solemnly and said the company had been sold. Her show was discontinued.

“He advised me to walk down the street to the unemployment office...”

She did. While waiting in line, Ms. Inoue took out her Palm Pilot and happened upon the prediction she had recorded – just for laughs – nearly two years before.

“My clients and I have really been enjoying it...It’s so easy to use and create."

Waves of shock washed over her. Incredulous but energized, she headed directly to the nearest bookstore, where she purchased books on astrology, life cycles, psychology, and life guidance. She studied all dimensions of her newfound fascination and became Chief Inspirational Officer (CIO) of Alice Inoue Life Guidance.

Now, the former TV star’s mission is to inspire, guide and empower other people through astrology, feng shui and spirituality. She has written multiple books, produced DVDs, she pens a newspaper column, meets with clients in person and over the phone, and these days – rather than working in TV studios – Ms. Inoue is invited by news people for interviews featuring the insights she has gleaned through years of study, experience and inspired living.

“The most rewarding aspect of what I do is helping people understand that what happens to them is not haphazard. There is meaning to their lives, and challenges can help them arrive at a better place,” she says.

One recent Friday afternoon, a client was running late. He arrived to Ms. Inoue’s office and blurted out:

“You need an App!”

To which Ms. Inoue responded: “What’s an App?”

The client, who had lost Ms. Inoue’s phone number and felt altogether frazzled en route to her office, explained that mobile Apps are like a “one-stop shop,” instantly providing access to business’s contact information and services – and Apps are easy to access because they exist on the home screens of users’ cell phones.

Ms. Inoue discovered MobileAppLoader and created an affordable, feature-rich App with all of her contact information, links to her web site and blog, along with the ability to send Push Notifications (instant messages with text and images).

This is one example of a Push Notification that Alice Inoue sends users of her mobile App.

“My clients and I have really been enjoying it,” she says. “It’s so easy to use and create. What I’ve found to be the most amazing thing is that even a small business can afford to do it.”

Her favorite App feature?

“Push notifications,” she says. “They provide a way for me to connect with people. Emails are so often missed, but my clients see the notifications ...

“People are downloading the App and telling me how neat and how professional it looks,” Ms. Inoue says.

Describing herself as “not a technical person,” Ms. Inoue nevertheless says that the process of building an App was simple. Even getting the requisite developer’s license from Apple was a snap.

“I’m very proud. I tell people I’m a licensed Apple developer,” she laughs, and referring to MobileAppLoader she adds: “The people there are so fast and helpful.”

Which is, perhaps, where the stars of both business align: Just as Ms. Inoue’s mission is to empower her clients with tools for making the most of life’s opportunities, so too does MobileAppLoader provide Apps for helping businesses reach ever-greater levels of success by reaching out to their own stars – their customers.

 

Turning Service Calls into New Car Sales: Who needs a magic wand when you’ve got a Do It Yourself Mobile App?

Jose Alonso – Internet Director for Jenkins Auto Group – walked into the Digital Dealer Conference & Expo last month looking for one thing ...

“... and one thing only,” he says. “I wanted the latest technology for connecting with customers.”

Image

Known for being on the cutting edge of industry tech, Mr. Alonso found what he was looking for in MobileAppLoader, one of several mobile app builders in the exhibit hall that day. Alonso liked the demo, liked the features, and he liked MobileAppLoader’s prices. Within a week, MobileAppLoader had all 12 apps for all four Jenkins dealerships live in the iTunes and Google Play app stores (4 iPhone apps + 4 iPad apps + 4 Android apps).

“I’ve already had excellent results,” says Alonso. “You have no idea how many calls I get in response to Push Notifications.”

Widely considered the magical App of mobile apps, Push Notifications appear as text messages and/or full-colored graphics that pop up on customers’ phones, alerting them to service deals, new inventory and more.

“Over the weekend, I sent a Push Notification and within five minutes, two customers had already scheduled service appointments,” Alonso says.

Better yet, many of his service-related Push Notifications have triggered calls from customers who’ve gone on to buy new cars from Jenkins dealerships.

“Pretty much every aspect of our app is great,” Alonso says.

He likes being in control of his app, which saves time and money.

“I have access to the backend part. I can control the content and links within my apps, versus hiring someone and going through the hassle and the waiting. I have total control, and the backend interface is very easy to use.”

Alonso is also pleased that customers are using the Appointment Scheduling feature, which enables them to choose the types of services they need, scan their cars’ VINs, specify preferences for service dates and times, and even attach pictures of their vehicles to emails that are received by the dealership’s designated service personnel.

Other favorite features: A real-time search of best local gas prices, links to Facebook and Twitter, and the ability to repurpose advertising content for Push Notifications.

“Whatever ad we’re running on the floor and on the web, we can now run on phones via our mobile apps,” Alonso says.  

He calls his decision to invest in MobileAppLoader's do-it-yourself apps a “no brainer” that syncs perfectly with Jenkins’ overall mission.

“Our mission is to provide our customers with 100% satisfaction and to react to our customers in a timely manner, to stay connected. Our apps help us do that,” he says with the following testimonial:

“I’ve found Mobileapploader.com to be a great application tool.  It was very easy to use.  The applications have made communication so easy for our customers before, during, and after the sale.  The sales and service staff is right at their fingertips.  I have seen a huge increase in sales, service, and parts already! I highly recommend this application tool to anyone.”

 



Push Notifications: Save Paper, Save Money, Win Customer Loyalty

MobileAppLoader customer, Coulter Motor Company, knows how to win customer loyalty by offering money-saving coupons via its Mobile Apps. Check out Coulter's latest Push Notification below. Discover how easy it is to do the same for YOUR customers ... View our short, step-by-step video:

http://mobileapploader.com/myapp/notificationlearn.aspx


     

MobileAppLoader’s Reseller Program: Highest Margins * Most Control * Best Support

Mobile Apps are a must-have for businesses, large and small. As consumers spend more and more time on their smart phones, a strong mobile presence is essential. The demand for business apps is growing. MobileAppLoader has designed a program that enables resellers to profit BIG-TIME from this new demand:

We are your engineering team. You sell.

Highest Margins: Our mobile apps are the most cost-competitive on the market, enabling our resellers to remain cost-competitive and EXTREMELY profitable.

We don’t charge resellers a membership fee; yet we offer you the support you need to succeed. Remember: We’re your engineers.

Here’s how it works: As a reseller, you are also our customer. We sell you discounted Apps, which you resell to your customers. We build and upload those Apps, but we interact only with you.

The more you sell, the greater the discount we provide.

Most Control: Our reseller program is a White Label enterprise. We will upload the Apps you sell to the App Stores (Apple & Android), where they will appear under your name. MobileAppLoader remains invisible to your customers and their users.

And yet, as your engineering team, we offer you 100% support. We also offer a 100% guarantee that your Apps receive approval by Apple. (There is no approval process for Android Apps.)

Best Support: It’s a win-win. The more profitable you are, the more profitable we are. The easier it is for you, the easier for us, too.

MobileAppLoader keeps app-building SIMPLE. Our web-based “App-In-A-Snap” wizard enables you to upload images, text, links and other content in a step-by-step guided process. If you need help, we’re accessible over the phone and via email.

We’re proud that our process sidesteps the need for lengthy webinars and training sessions. Our engineers have years of experience with designing interfaces that are rock-solid and intuitive.

For more information, please email or call us at:
contact@MobileAppLoader.com
(408) 844-4696

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