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Avissa Salon: Building Clientele and Community with its Affordable, Easy-to-Use Mobile App

Building a full-featured, branded mobile app online can be affordable and effective. Here is yet another success story. 

When Wolverines and Eagles need a haircut, facial, wax and threading … or simply a home away from home to celebrate Fridays, holidays, and good times… they come to Avissa Salon in Ann Arbor, MI.

This fall, Avissa Salon used its Mobile App from MobileAppLoader to welcome Wolverine and Eagle students back to town. The salon, which is located near the campuses of the University of Michigan and Eastern Michigan University, sent colorful push notifications with invitations to happy hours and a client appreciation event. In the past, it has announced salon specials, discounts, and even New Year's parties.

“We use push notifications every two weeks, and we get a lot of response,” says Makan Lajevardi, who founded Avissa Salon in 2012. Two of its Push Notifications (sent directly to clients’ phones) are displayed below:

 

Customers also book appointments through the app, which Mr. Lajevardi describes as “very affordable and very easy… I have never had any problems with our App. MobileAppLoader is a great company to work with, and I’ve referred several people to it. They have apps that meet the needs of the salon industry.”

To publicize Avissa Salon’s app and to encourage people to download it, Mr. Lajevardi has offered clients a “Complementary Eyebrow Waxing.”

He acknowledges that mobile apps come with a millennium “cool factor.” They also facilitate cool causes. Salon Avissa uses its app to promote events benefitting the community, like Mott’s Children’s Hospital in Ann Arbor.

“It’s perfect,” he says. “I simply send out a push notification to let people know what’s taking place, and a lot of people respond."

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