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Gadabout SalonSpas: Our App Users Are Engaged & Excited

How to Create iPhone and Android Apps for Hair Salons. It’s easy…

With seven locations in Tucson, AZ, Gadabout SalonSpas knows that marketing and customer relations have gone mobile. That’s why Gadabout built a salon app using MobileAppLoader online.

“People are more apt to read a push notification than an email,” says Megan Jasper, director of operations and marketing.

Push notifications are mobile app messages that are sent from businesses directly to the home screens of their customers’ phones. They are highly visible and enable businesses to communicate about special events, sales, new product inventory, and more.

Jasper says the ability to engage customers with push notifications is far greater and less expensive than email marketing. Currently, the salon outsources its email management, which has proven pricey and not terribly effective.

“App users are engaged. They’re active. Push notifications are so much more cost-effective than email,” she says.

The benefit of an iPhone and Android App for my salon

 So far, more than 1,500 customers have downloaded Gadabout’s app – and that’s with very little publicity, Jasper says. Her goal is to triple that number while phasing out email.

“I’d rather reach 3,000-5,000 people who are engaged, excited and moveable than send out 20,000 emails and only hit 5%,” she says.

To further promote the app, Jasper plans to put Gadabout’s app icon on all collateral. It will show up on Twitter, Facebook, Pinterest and other social media forums. She also has an app promotion program in the works: “Download Gadabout’s free app and get a complimentary gift.”

The salon app’s embedded loyalty card (like an electronic punch card) is something Jasper intends to use as a way of increasing repeat business. She says she’ll promote the loyalty programs with push notifications.

Making a Salon App

“Gadabout is 35 years young,” says Jasper. “We appeal to all ages. We want to be the salon you select. Email is the traditional route for getting the word out, but there’s a lot of excitement around our mobile app.”

Other features of Gadabout’s mobile app:

-       One-touch calling

-       Locations finder

-       Appointment scheduling

-       Push Notifications

-       Embedded email

-       Specials

-       Gift Cards

-       Links to Gadabout’s web site

-       Links to videos and Industry web sites

-       And more...

To learn more about getting an App for your business, click here.

  

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