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Pennsylvania Dealership Keeps Pace with Technology

Do-It-Yourself Mobile Apps keep car customers informed and coming back.
As the Internet Director for Faulkner-Ciocca Chevrolet, Mike Myers knows the importance of keeping up with the latest technology.

“It used to be that if a company didn’t have a fax machine, it was behind the times. If it didn’t have voicemail, a computer and a web site, it was behind. These days, if you’re a legitimate company, you also need a Mobile App. It gives your dealership credibility.”
Faulkner-Ciocca Chevrolet purchased its mobile app for the iPhone, iPad and Android phones from MobileAppLoader, the very first online, do-it-yourself app builder worldwide (continued below).

“Our mobile app is a resource for customers to connect with us,” says Mike. “It’s not just a generic marketing tool. It offers us a specific way to explain to our customers who we are, and our customers choose to download our app because they think it’s cool. It has a lot of good features on it.”

Features most popular with FC Chevy’s customers are:
Service Appointment Scheduling
Local Gas Prices
Browsing Inventory
Social Aspects - like receiving notifications about specials and special events at the dealership
Mike says that notifications, which arrive directly to customers’ phone screens, help drive customer retention.

“Notifications aren’t just mass emails. We use them to give our customers information they can use. Customer retention is a big one. Our app brings customers back into the store,” he says.

Mike especially likes the geo-based notification feature, which automatically sends customers a notification when they drive within a certain radius of another location. He admits the dealership uses notifications to inform customers, not exactly to sell cars. Recent notifications have announced money-saving specials on parts and services, special holiday hours, a new collision center that will open across from the dealership this April, and a link to a new web page, where customers can log reviews.

“We don’t use the app as a hard sell,” Mike explains. “We use it to give customers information they’ll find helpful.”
Faulkner-Ciocca Chevrolet is very involved in its hometown community of Quakertown, PA, where the 35-year-old dealership supports organizations like local schools, sports teams, and emergency services.

With its state-of-the-art mobile app from MobileAppLoader, the dealership also plans to send notifications to promote grassroots activities and causes it supports.

“We’ll send notifications about different events going on right here at the store,” he says.
To see the FCChevy app in the App Store, click on:
To see the FCChevy app in Google Play, click on:

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