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PetDocks: Smart Rx for Smart Phones: Veterinary hospital uses Mobile App to connect with human and pet clientele

Whenever there’s a recall on pet food, the clients of PetDocks Veterinary Hospital are among the first people to know.

Dr. Todd Worrell – who owns PetDocks with his wife, Dr. Allison Arnoult – use their Mobile App to send alerts (called Push Notifications) that could make the difference between life and death.

“People might not get that info any other way,” Dr. Worrell says.

Graduates of the University of Georgia College of Veterinary Medicine, the husband/wife duo established PetDocks as a family-run business in Morehead City, North Carolina in 2000. The doctors and their staff of 12 cater to a patient-base of cats, dogs, and other small animals, like ferrets, rodents and reptiles, including exotics, like iguanas and bearded dragons.

“We’re pretty well-rounded,” Dr. Worrell says.

Well-rounded is a good way to describe his marketing strategy too. In addition to using his Mobile App, Dr. Worrell employs Facebook, Twitter, Pinterest, the Yellow Pages and – of course – word of mouth to publicize his veterinary hospital. He also has a 15-minute weekly spot on a local radio station.

His mobile app is the marketing tool that sets him apart, Dr. Worrell says.

“When I came across MobileAppLoader, I wasn’t in the market for a mobile app. But I went to the web site, and it became pretty obvious that an App would be something unique our clients could receive from us, and it was really very easy to design.”

Push Notifications – sent directly to clients’ smart phones – are by far the App’s biggest benefit, according to Dr. Worrell. In addition to alerting people to food recalls, he has sent push notifications with photos of kittens needing adoption. But another advantage of his mobile app is its visibility. The icon – which bears the PetDocks logo – lives on the home screens clients’ phones. Whether or not they always use it, they nevertheless always see it, keeping the PetDocks’ brand top-of-mind:

“Having a nice, easy-to-see icon on their phones – along with push notifications – enables us to connect with our clients between their semi-annual visits,” Dr. Worrell says. “It extends the contact we have with them.”

Dr. Worrell gets frequent comments from clients who’ve received alerts to their phones.

“I know it’s reaching people, and they’re paying attention,” he says. “For me, it’s great knowing we can connect with people that way.” 

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